The Inception Point AI Controversy

SPEAKER_00 0:00

Donc, l'une des plus grandes histoires cette semaine a été la société appelée Inception Point AI, qui produit environ 3000 épisodes de podcast par semaine, utilisant totalement l'AI. Et je pense que c'est une histoire que j'ai vu circuler partout. Tout le monde a de très fortes opinions sur ça. Si vous n'êtes pas familier, en fait, ils ont 5000 podcasts. Ils ont fait comme 160 000 épisodes jusqu'à présent, juste en utilisant l'AI. Et 3000 podcasts par semaine est C'est assez concernant pour beaucoup de gens parce qu'ils utilisent Spreaker et publient tous ces épisodes avec des ads programmatiques sur eux. To me, it reminds me of a Pixar film in which the villain is like, what? We're not breaking any rules. We're doing nothing wrong. What is our... Anyway, and then behind them, they're turning a knob that's going to slowly ooze toxic goo

SPEAKER_02 0:55

into the internet and destroy the one true thing we love. Did you guys ever watch the Phineas and Ferb stuff? No. No, what's this? Oh, the bad guy from Phineas and Ferb was hilarious. Every episode, he would make some sort of destruction machine that would do something, and he would always call it...

SPEAKER_00 1:08

Et donc, c'est comme si c'était le podcastinator. kind

SPEAKER_01 1:40

of have a different view of this I mean I've seen this story before and it was like every website

UNKNOWN 0:00

?

Parallels to AI-Generated Web Content

SPEAKER_01 1:44

on Google three years ago Oh, c'est parti. poorly written. It doesn't really have a unique perspective. There's no authority behind it. And eventually, all the rankings kind of went to the people who really were doing first-hand knowledge of what they were writing about, that had actually done research, that had put some effort in person behind it. And we've seen that on our blog. We didn't get hit as hard as others might have, but there was this huge wave, and everyone in content marketing was freaking out. And now, I think, at least in my opinion, it's swung all the way back to if you're a real person, proving Oui, c'est ça.

SPEAKER_02 2:52

I think the platforms that are algorithmically driven are definitely more susceptible to stuff like this. And podcasting as a whole, it really is not. There is some percentage of the podcast listening world out there that probably discovers a podcast through a search of some sort, whether that happens on Google or Apple Podcasts or Spotify. But on the whole, the majority of podcasts come through recommendations or through picking up the podcast of somebody who you follow on social or something. So there are other more like real world screening processes that kind of happen before you launch into listening

Why AI Podcasts Need Massive Volume

SPEAKER_02 3:28

to a

SPEAKER_00 3:28

podcast

SPEAKER_02 3:29

yeah so I think that speaks to why a company like this has to do the volume that they're cranking out in order to get any amount of traction at all like to make it worthwhile you can't just be putting out a hundred podcast episodes a week you have to be doing thousands because all of these shows are probably doing a very low volume overall and people like the churn I

SPEAKER_00 3:57

would imagine on

SPEAKER_01 3:58

this type of content is relatively high. Like 100%. You listen to one episode. Yeah. The example I think the CEO gave was a pollen podcast. He's like, we could do a whole podcast about pollen. And if only 50 people listen, we're positive on the numbers. And I'm like, yeah, but anybody who's willing to listen to a pollen podcast is going to identify this sounds totally fake and bogus

SPEAKER_02 4:14

in one or two episodes. You're absolutely right. If you listen to a pollen podcast, like you are... nuanced, right? You're niched down. And so I think It's possible that you stumble upon one of these podcast episodes because there might not be a lot of people in your life who are, I don't know, you know, sharing, oh, here's the latest greatest pollen podcast that I stumbled upon. But for somebody who's like affected with a pollen allergy or something, they might be searching, right? They're going to go to podcast search engines. They're going to search for this stuff. They're going to find possibly some of this AI generated content, but I just don't think it has any staying power. Like they're probably going to screen it. They're going to listen to a few minutes, download an episode or two and be like, that's not C'est pas exactement ce que je cherche. Je ne cherche pas des contenus généraux de l'AI qui prennent toutes les informations que je pouvais déjà trouver en faisant une recherche sur Google ou en faisant une recherche sur mon propre chat GPT et en trouvant cette information. Je veux trouver des expériences personnelles. Je veux entendre des histoires de la vie réelle de gens qui ont connecté avec une affliction similaire que j'ai et comment ils se déroulent avec ça ou les traitements qu'ils ont passé et ce qui a fonctionné et ce qui n'a pas fonctionné. Ça vient seulement de l'expérience personnelle et de l'histoire. Maintenant, c'est possible que certains d'entre eux soient infusés dans ces histoires parce que les bots AI vont aller trouver des posts de blog et des choses. Et donc, je pense que vous pourriez pour

The Missing Human Connection

SPEAKER_00 5:28

un petit moment, mais je ne pense pas qu'il aura du pouvoir de rester à long terme. Oui, j'étais en train de regarder l'un des ratings et les reviews du podcast, et c'était un podcast sur la couture, et l'un des reviews était une star, et ils disaient qu'à un moment dans l'épisode, ils donnaient des instructions sur comment faire une certaine couture, et les instructions étaient incorrectes, et ils étaient en fait devenus comme un boulot de jambes, et ils étaient comme, donc j'ai réalisé que ce n'était pas vraiment un bon podcast pour ça, et je pense que c'est la chose, c'est comme, il va y avoir ces fleurs Yeah. Have you ever gone on

SPEAKER_01 6:23

Like... YouTube et voir des shorts YouTube qui sont comme des clips de 30

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secondes de

SPEAKER_01 6:30

shows de télévision ou de films. Oui. Oui. Et ils renversent l'image et puis ils ont un scroll across it so it doesn't get picked up by the detection algorithm. And like you see like a 30 second clip, even if it's a movie that like I know and I'm like, oh, what a good scene. Like I've watched all of them before, but I've never been like that creator has something. Yeah. You know, you never look down and subscribe to the channel and gone. I want to have an ongoing relationship with this channel Sous-titrage ST' 501 Vous ne savez peut-être qu'une ou deux personnes qui connaissent rien à propos de la pollen. Donc, vous avez besoin d'une connexion avec d'autres personnes qui ont souffert de votre allergie. Et puis, nous voulions trouver l'autorité. Qui sait vraiment qui fait de la recherche sur la pollen en ligne Il y avait souvent des laboratoires à Connecticut ou quelque chose. Et maintenant, je peux les trouver en ligne. Donc, nous pouvons trouver l'autorité. Mais maintenant, je pense que nous sommes en train de changer beaucoup dans... Sous-titrage Société Radio-Canada are all, everyone who's listening to this and everyone who's doing this show, you're all the way on the authenticity side. It's your voice, it's you making mistakes. Kevin and I were talking about something right before this that 50-50 chance what I was telling him was fake or not even true. We're making the mistakes and I don't really want to listen to a podcast that is machine curated and isn't trying to develop some type of human relationship. It just feels totally fake

Authenticity as the Real Value

SPEAKER_01 8:21

and I don't know, fabricated, just

SPEAKER_00 8:24

kind of empty. Yeah. Well, and it En plus, vous savez, on parlait de comment ça a l'air comme une histoire d'origine d'héritage des enfants. C'est l'une de ces choses où c'est juste si ridicule que je ne les vois pas réussir. Je ne vois pas qu'il y ait un monde dans lequel Spreaker va être comme, oui, OK, vous pouvez avoir tous les dollars d'advertissement programmatique pour, vous savez, comme n'importe quelle des plateformes de podcast qui va permettre que cela continue. Je veux dire, même YouTube a pris des actions contre ce qu'ils considèrent comme un slop AI. Oui. Et donc, I

SPEAKER_01 8:59

think it's only a matter of time before this kind of stuff gets taken down as well. Well, it's because it's preying on the assumption that a podcast is made by a person and it's a person who has real experiences and has done some research and is trying to do a good job.

SPEAKER_00 9:11

Yeah. And

SPEAKER_01 9:11

so when you see a podcast and it's on your topic, you go, oh, thank the Lord, like somebody else is out there and I'm out to connect and I'm out to learn. And then they're like, oh, if you want to knit like this, and then you were like, wait a second, this makes no sense. Yeah. C'est la même voix. that's on every one of those dumb Instagram real videos. You go, oh, it's another one. Yep, all one star reviews. Okay, I got suckered in. People aren't going to get suckered in again the third and fourth time because they're going to go, when I look for a podcast, if it's perfectly on the point that I'm looking for, I'm going to go start checking those reviews and go, okay, a bunch of one star that say, yeah, this was AI generated. I think we're just going to adapt to it in the same way we had to adapt to spam email or

SPEAKER_00 9:58

a

SPEAKER_02 10:02

bunch of junk on the internet text messages yeah yeah I think I agree with both of you guys it's also maybe to try to wrap it up in an optimistic note I think the more low quality content that enters into whatever creative space you're operating in and in this case podcasting

Finding Opportunity Amid AI Content

SPEAKER_02 10:12

the better opportunity you have as a creator to stand out to differentiate yourself and in this case it might not be too hard because all you have to do is just be you be authentic do the best version of the show that you can and as we talked about in those like the super fans episode give your audience the Sous-titrage ST' 501 like low quality stuff that enters into creative space, it gives the real people who have heart and passion and desire to create something good, it gives you more of an opportunity to stand out and elevate what you're bringing to the space. If podcasting doesn't have low quality content, then the bar becomes high, right? Like you're always competing against the top podcasters. Yeah. And so in some way, it's good to have like a large swath of quality of content because you get to differentiate yourself in that space. So hopefully somebody who's looking for that pollen podcast and they stumble upon yours and you're new and you're still learning the game, you know what? Maybe they latch on because they're like, this is a real person and they don't have all the answers. Their microphone technique might be a little bit shoddy or they don't publish as regularly as I'd like, but at least they're real and I can connect with them and I'm going to subscribe to the show and I'm listening to the story because there is some personal connection there. They're not going to find that in the AI world. So as optimistically a spin on it as I can put, that would be it. I think it's a reason to keep podcasting. I think it could be opportunistic for Sous-titrage

SPEAKER_01 11:40

Société Radio-Canada

SPEAKER_00 11:43

All right. So our next episode, podcasting myth busters. I usually do a call to action where we still need you to send in responses for our next episode. But actually, we have so many great podcasting myths. If you want to send some in, you still can. But I got to be honest, guys, we have a plethora of really solid podcasting myths to bust. And we might have to split this episode up into another episode sometime in the future It's going to be a lot of fun. So I'm really looking forward to the next

SPEAKER_01 12:16

episode. Awesome. Well, I'm looking forward to

SPEAKER_00 12:18

recording it. Yeah. So thank you all so much for listening and keep podcasting.